In January, iBurn and Mountain Dew collaborated to make Baja Blast Hot Sauce, which combines the tropical lime flavor - and color - of Baja Blast with habanero peppers, green chiles and jalapeño peppers. This is not the first time Baja Blast has infused other mediums with its distinctly turquoise glow. Mountain Dew, the carbonated beverage owned by PepsiCo, used tailored marketing efforts and a high-profile event in Colorado as it sought to drive engagement and sales in an important geographical region for the brand. And he couldn’t be more right about the fandom surrounding the tropical lime-flavored beverage: In addition to a Facebook fan page and Reddit group based around iterations of the beverage, on Etsy, thousands of unofficial Baja Blast fan products litter its pages, from stickers to T-shirts, stickers and more. “Dew Nation’s passion for BAJA BLAST runs deep,” added Scott Finlow, chief marketing officer of PepsiCo Global Foodservice, Mountain Dew’s parent company, in the same release. In addition, the brand is releasing MTN DEW LIBERTY BREW, a blend of 50. “BAJA BLAST is iconic to Taco Bell and has its own strong fandom, so introducing it in gelato form feels right.” Knowing DEW Nation loves collecting and lives for a challenge, DEW is also offering 100 1 when they collect all 50 bottles. “This is the first time we are releasing a gelato and we are so excited to hear how fans enjoy the sweet and creamy indulgence,” said Liz Matthews, Taco Bell’s global chief food innovation officer, in a press release. The powers that be - or perhaps the Bajas that Blast - hint that after the new gelato flavor is gone, another Baja Blast-based innovation will be coming around the corner this fall. Each 3.6 ounce container is being sold for $2.99 plus tax. You may have to select a menu option or click a button.Normally offered as a freeze or fountain drink, Mountain Dew Baja Blast is now being offered in gelato form. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.
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